Advertising
Professional Client List
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Nutella - Italy, Singapore
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Singapore Airlines - Singapore
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HSBC Bank - Singapore
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Pringles - South East Asia Region
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Gillette - South East Asia Region
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Ferrero Rocher - Greater East Asian Region
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Vitagen - Singapore
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Harry's Bar & Restaurant - Singapore
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Crush Construction - New York, USA
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Iona Holloway: Body of Work - Boston, USA
Some works on the list are not added due to NDAs :)
Media Work Experience
BU AdLab
Sept 2019- May 2021
Wrote copy at BU AdLab for American businesses, where I work for clients with my creative team. I love concepting and creating campaigns.
BUtV10
Sept 2019- Current
I started as a gaffer and camera operator, and became am associate producer of BUTV10's The Hungry Terriers. I also work on set for The News.
Grey Group Singapore
Jul-Aug 2018
Wrote copy with my team and reported to the CD. Worked to create campaigns for clients like Singapore Airlines, Nutella, Vitagen, Gillette, HSBC, and Ferrero Rocher. I also helped write newsletters for Pringles. The office was really cool and it was fun working for a wide variety of clients.
Channel News Asia
Jul-Aug 2019
Working at MediaCorp, right across from the radio DJ rooms was the best. I researched topics for interactive news articles and presented to the head of current affairs. I also worked in 3 sets times for Singapore's 54th National Day Bicentennial Broadcast and co-wrote the storyboard.
F&B Asia
Jul-Aug 2015
I developed competitive analysis for presentation to discuss with the CEO! I also wrote copy for Harry's restaurant and Bar's social media page. My proudest moment was coming up with a promotion for SG50, Singapore's 50th birthday.
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PAntheon Media
Aug 2017-2018
I worked on-set for the first shoot of documentary My Home, Your Home under RelishSG. In the second episode, I gaffed and operated the main camera. I worked closely with the producer and got a great insight on documentary production management.